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Alternative Health

Referral Marketing

When it comes to marketing I read a lot and put into practice what I can. I personally don't think I know a lot about it, but yeah I'm not charging $200/hr for crappy work and I know how to use Facebook unlike some of the other folks I've met in marketing. To my credit I've been in the paper and on the morning news, so I must know something.

One of my friends had a great initiative that I'm going to use too. He wanted 25 referrals so he's decided to give out 50, including my Indigogo campaign. I want to do the same, but I don't know anyone who wants to buy a house or sell one for that matter, so the best I could do to reciprocate is to post him on my blog. In the event anyone asks I can simply send them the link. My friends and companies who support me deserve a blog post I've decided. It will also give me some content and hopefully some promotion for them. Most of all we're in this together, building a strong network.

Interestingly, I was reading some gloom and doom stats about cheap ad rates on the Internet being accessible to only wealthy companies. In the event this occurred the company responsible for this message said the solution was the good old fashion build networks of people and keep adding to it consistently by creating value for your services. 

This train of thought has me thinking about the whole "you must have an e-mail list or you don't have a business" concept. It's just another way to build a community and share what you think could benefit them. I read comments about building vs buying a list. The problem with buying is that these people weren't remotely interested in your product to begin with, where as someone who signed up for a free paper/e-book was a prospect, whom you hope becomes a client.

While there is a pile of stuff to think about I'm going to bed.

~ S

  


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